Maintaining accurate, good, and timely statistics from reliable sources can be a useful benchmarking tool and guidepost, especially in business strategy.
It certainly applies to B2B content marketing because it is a rapidly changing industry. Because we are discussing how professional companies and their consumers communicate and interact, trends in online content marketing often mirror broader truths. As a result, our ContentRecyclers team keeps a close eye on all new data and research that emerges, filing any findings that stand out as particularly noteworthy.
Let’s look at the six eye-opening B2B Content Marketing statistics for 2021. These statistics will highlight some of the major changes, challenges, and opportunities you may encounter in 2021.
According to studies, the business sector has risen above the media, government, and non-governmental organizations (NGOs) in the trust index. Business is today regarded as an ethical and competent institution.
For content marketers, this is a watershed moment. Throughout the world, distrust has been rampant amid uncertainty, misinformation, and panic. People are looking for a company that can provide them with clear, credible, and accurate guidance and insights. As professionals, we should take advantage of this opportunity to earn their trust.
How can you do this? The findings of Edelman’s survey provide a clear answer: by filtering out noise and actively maintaining information quality.
Merkle’s 2021 customer engagement report identifies a major frontier for 2021 content strategies. Even though the third-party insights and data we’ve compiled here can be helpful, nothing beats the impact and usefulness of information gleaned directly from your customers and their digital experiences.
Improving overall data privacy regulations will be crucial in driving these initiatives. According to the research, there is also an increase in zero-party data, including preference data, transaction intentions, personal context, and what your customer thinks about the company.
Professional marketers should not interfere with their customers’ behavior or preferences by secondary activity. They must be communicated explicitly and directly from the source. The finest zero-party data is when your consumer trusts the brand and is willing to give their information because they believe it will improve their overall user experience.
This should hardly come as a surprise. Since we have missed the ability to gather in person, most of us have become more reliant on other sources of entertainment and interaction. Professional reports revealed that mobile adoption saw over three years’ worth of gains in the 12 months of 2020, with mobile screen time eclipsing live television.
Below are the top five most-used social networking apps in 2020.
Even though these platforms are more commonly used for marketing in the B2C sector, their overall traction and popularity should be noted.
The newly released 2021 Instagram (IG) Stories Benchmark Report (by Rival IQ) sheds information on engagement and usage patterns surrounding IG Stories, a fast-growing channel that some B2B brands are interested in.
As previously said, Instagram is best suited for B2C marketing. Nonetheless, given the app’s growing global usage and the time individuals spend on it, no professional marketer should disregard it.
Those who want to expand their customer base should design engaging and dynamic frames to start a video or Instagram stories. If your company can effectively hook viewers early on with go-to content, your brand’s retention will improve, and all of your followers will become fans.
The benchmarks for B2B content marketing trends and budgets in 2021 centered on analyzing how various organizations responded and adapted to the pandemic. More than 70% of those surveyed stated the pandemic had a major or moderate impact on their overall content strategy. The majority of professionals defined their changes as a combination of long-term and short-term.
The following are the most common changes made by brands and B2B marketers in response to Covid-19:
Workload and shifting priorities were the most commonly mentioned challenges in producing high-quality content. However, most respondents were far more likely to see resources and interference as a major issue than workload.
B2B marketers who cannot communicate with their clients are 27% less likely to be satisfied with their content marketing results. This comes down to the prioritization of gathering direct audience insight and first-party data.
These statistics merely serve to confirm the numerous trends and realities that most marketers are already aware of. Data has become more sophisticated and significant; social media and mobile users have noticed a boost, and shifting objectives provide new challenges for planning.
If you think you need help coping with these challenges, you should contact ContentRecyclers professionals right away!
