When it comes to developing a substantial content marketing strategy, new entrepreneurs and even seasoned business owners are often at a loss. Should they blog? Should they send out newsletters? Do they have to do both?
If you too are wondering whether to add a blog or newsletter to your content marketing mix, running over the below information may help you decide which one is going to work the best for your marketing needs.
One of the most invaluable assets to your business is the people listed in your database. These people are deemed a part of your “target market” as they have indicated an interest in your product or service. Therefore, it is important that you get your message across to these people and one of the most effective and easiest ways to do so is through an online newsletter offering, often referred to as email newsletter.
Sending out newsletters can be a daunting proposition – not only with what to write but making the commitment to write something on a regular basis. However, the benefits of sending a regular newsletter far outweigh these fears.
Blogging, considered an extension of social media marketing, also has its strong points. It gives you an opportunity to write about news and information related to you, your business and your industry on a regular basis. By doing this, you can be discovered by a much bigger audience, largely through Social Media and Search Engines.
Blogs are often the more valuable component of a content marketing strategy than newsletters, but if you have the capability you really should consider using both to get optimal results. Here are a few reasons why
As you can see, each approach has its own distinctive marketing qualities and should be used collectively to attract more clients.
A newsletter does not always have to require a lot of extra writing. You can simply be strategic about the content that you write and ensure it reaches the largest number of people. One trick that you can do to avoid redundant work is to add the blog post in your newsletter. Every time when you send out your newsletter, you can reference the blog post and ask your followers to read the whole post on your website.
In order to build a faithful following, you must always think in terms of what your readers (and more importantly your ideal target market) want and need from you. You need to give them valuable information (or entertainment) that will make them feel it is worth their while to either receive your newsletters or read your blog postings. As soon as it is not worth their while, you have lost them.
If you want further information on how to get started on either, we, here at Contentrecyclers, help many busy businesses (both large and small) with writing, posting and sending blog articles and newsletters. We can help you too!