It is not that easy to understand search engine giants like Google, Yahoo!, or Bing and the ever-changing SEO practices.
Talking of Google, their algorithm, and other guidelines keep updating, leaving website owners puzzled every few months. However, things that stay consistent are a few SEO strategies that help you level up your search engine positioning. One of these strategies is blogging, which certainly helps your SEO and develops your leadership in the niche.
Hiring SEO professionals to make the process feel like a breeze is one option. But it is equally crucial for you to do your own research and see if you are on the right path.
Does Blogging Really Help SEO?
According to firms that provide SEO services, blogging helps to boost your SEO ranking. There are millions of reasons to blog. They help create trust among your buyers, positioning yourself as an expert, and simply sharing news with your company’s followers. There are many techniques concerning blogging that your SEO agency will plan and implement to get exceptional search engine results for you.
But here are five crucial reasons that determine how blogs may not be a ranking factor in themselves, yet they make a huge difference.
1. Fresh, Unique Content
Search engines love unique and fresh content. But how often do you change the content on your website? Perhaps, it is not very often that you update your website content. Plus, there are few reasons to update your homepage or service pages. That is why you should keep a steady blog filled with updated news every week. By publishing a blog, you construct relationships with your readers, build an authority in your market, and provide new content for Google to index.
2. Use of Long-Tail Keywords
Gone are the days of cramming keywords into a blog over and over, regardless of what they add to the content. Now the keywords have to serve the purpose. You need to choose keywords that will lead searchers to your site.
The keywords should not be so unique that no one thinks to use them. Also, choosing words that are used very often would again not benefit you much. So, it is best to use long-tail keywords and phrases that people use when searching. Instead of targeting too much on the content and ensuring you use keywords a certain number of times, concentrate on simply answering questions. You should aim at providing knowledge to those who reach your website. Remember, your readers do not need a million keywords, they need information.
Internal links are those that you create for yourself. This aspect of SEO is undoubtedly amongst the most practical ones. So much of SEO is about linking, and failing to add your own links is a major mistake that can hurt your online presence. You can start from your homepage to interlink different pages. Once you publish your blog – possibilities bloom. Every time you add more pages, you get the opportunity to link these with one another naturally. Furthermore, you can use anchor text to strategically indicate what the linked pages are all about. Strengthen this connection to your focus keywords and see how the algorithm works in your favor.
The hardest part of SEO is earning premium external links. But when you have a quality blog, it gives other sites more reasons to link back to your content. Although getting external links without a blog is not impossible, it certainly helps with one! These links matter as Google then finds your site more trustworthy as well as authoritative, especially when respected sites link back to yours. It is quite hard work from your or the expert’s end. But keep these three things in mind:
5. Builds A Connection With Your Audience
When you provide unique and relatable content to your website visitors, it builds reciprocity with them. Besides, this connection contributes to (indirect) linking factors. The more they take an interest in your site, the more likely they will keep coming back. This audience will share your content, it drives more traffic to your site, and so many visitors would even sign up for your mailing lists. Repeat visitors and considerable traffic certainly raise your authority in Google’s algorithm and from the SEO perspective. People connecting with your blog and becoming regular visitors – that certainly matches the expectations.
Blogging helps with a number of SEO ranking factors, which is why your SEO services expert focuses on blogging. These pages move up in search rankings when you publish and feed your visitors with quality content, update the content regularly, and this information is shared or circulated and clicked on more frequently. This, in turn, helps in improving your overall site performance significantly.
When more and more people are involved in your blog, they also search for your services. They feel the urge to know more about your business and products. This increases your conversion opportunities giving an incredible boost to your brand.
We hope these reasons are sufficient to get you started on your blog. Do not feel overwhelmed or confused – a systematic approach will take you to greater heights. But if you are still unsure of how to plan things, we at SEO Recyclers can help!
Get in touch with our team, and we will devise a practical strategy that fits your needs and renders measurable results.