Every single day, billions conduct Google searches to look for products, services, or other information of their choice. Once your website starts ranking on the search engine’s first pages, it gets better visibility and adds to your traffic. But gaining that position is critical, and SEO efforts help you move up on the success ladder, especially with technical SEO.
So here’s a quick guide on what technical SEO is, why it matters, and how you can use it to 10x your website performance for capturing the desired results:
Technical SEO is an organic approach to improve your site rankings. It basically is the process of optimizing your website and server to support search engine spiders in crawling, indexing as well as rendering your site. Technical SEO helps in meeting the technical requirements of a website according to the updated search engine algorithms.
In short, technical SEO improves your website’s technical architecture. It’s a part of on-page SEO practices that work to enhance the elements on your site instead of off-page SEO, which is more inclined to generate exposure via other channels.
With top-notch content and visuals, you have the best of these. But if technical SEO optimization is messed up, you won’t rank! It’s at the very basic – search engines need to crawl, render, and index your site pages to know those exist. Once the initial layer unfolds, your site must be optimized for security, duplicate copies, faster loading, and a thousand other factors.
Working on your Technical SEO efforts increases your chances to rank better on search results. This, in turn, helps Google present users with valid results to their queries. Plus, it’s essential to understand that this is not just to please the search engine but also to make your site an absolute breeze for potential visitors. A site that works well is assumed to be more professional, reliable, and convincing. So it’s in your best interest to work on the technical aspects of SEO as it coincides with both users and the search engines.
A sturdy technical SEO foundation helps you drive more traffic and ranking to your site. If your site has countless technical issues, it’ll cost you severely. However, ensuring the fundamentals and the advanced technical SEO practices will allow you to match your site structure to that of the search engines’ expectations.
So here’s a quick checklist that’ll assure you have all the characteristics of a technically sound website that receives preferential treatment from search engines like Google:
Google indeed prefers sites that load faster instead of those having a slower server. There are multiple ways in which you can advance your site’s ranking. Talk to an SEO expert, and they’ll guide you exactly on what can help make a difference.
Why Page Speed Matters & How It Affects SEO?
A responsive site isn’t just preferred by search engines but also by a lot of users. Plus, Google is clear that websites must be mobile-friendly to rank well and as per its algorithm. The mobile-first approach is crucial now, so it makes sense to optimize the site on those lines.
Duplicacy may or may not be confusing for the site visitors, but it surely is for the search engines. Google, as well as Bing both, recommend fixing duplicate data, so there’s no manipulation or unintentional repetition. There are technical resolutions to this tricky problem that can effortlessly specify the pages you’d want to rank. Speak to a professional and know your options.
Secure Sockets Layer is a standard security protocol for providing a safe connection between the server and the browser. A site using SSL can easily be identified from the ones that don’t. Secure sites are chosen over non-secure sites by Google. So it again makes sense to install an SSL certificate on your site if it isn’t included by default. It also guarantees that the users’ privacy is taken into consideration.
Adding structured data markup helps the search engine understand your site’s information in a much better manner. Your site can be efficiently indexed and be presented to a broader audience. In short, it helps make the content eligible for richer results while improving your click-through rate (CTR).
An XML sitemap is a file added with a sitemap generator, so the search engine doesn’t miss any site details while crawling. You can think of it as a roadmap to locating different areas of your site for gaining useful information like modification date and frequency of updates, etc.
You can register with either Google Search Console or Bing Webmaster Tools to keep an eye on your site’s performance from the search engines’ viewpoint. These tools crawl your site and present invaluable results to keep enhancing your site’s experience.
Your website is your identity – it’s a powerful marketing tool. But to maximize its potential, make sure it exists in Google’s indexes, and efforts are taken to make the site relevant for the visitors. The above techniques merely scratch the surface – there’s a lot to the technical aspect of SEO, and an expert can guide you in-depth. At SEORecyclers, we specialize in just that – you can trust our expertise. We’ve been helping clients for a decade with their SEO needs. Get in touch with us and discuss your requirements. We’d be happy to help you!