Any business – big or small and from any industry – can easily sell its stuff through various social media platforms. But even if they are able to get the most out of Facebook Marketplace or Instagram Shop as a brand or retailer, there is still a lot of room for improvement.
Having a dedicated business website can do the trick. It helps generate more leads, adds to the ROI, and expedites company growth while complementing the social media presence.
Don’t believe us? Indeed, 71% of small to mid-sized businesses use social media for marketing themselves, but 75% of people believe their first impression of a company usually comes from its website. In addition, small businesses with a website see an average of 15% – 50% growth in revenue.
So, while social media platforms can be incredibly valuable in promoting business offerings and engaging with customers, creating a fully-functional website has its charm and helps build solid business credibility.
Here are the top reasons why you need a website, even if you are getting business from social media pages:
If you don’t already have a professionally designed and presented business website and your trade seems to be growing, it is time to build one. A website can be a centralized hub for customers to learn more about your business, its products, and other services. It can also offer your brand a more professional and credible image than solely relying on social media profiles.
Another advantage is you have greater control over different aspects of the platform. You can create an identity that aligns with your brand’s beliefs and vision while differentiating you from the competitors. A dedicated business website gives you complete control over the design, layout, and branding, which isn’t possible when hosting your business on a social media platform. Besides, custom websites deliver a better user experience, are easily scalable, and help you with SEO.
There is no second thought – the key to a genuinely successful online presence is a business with a website. You must also optimize your socials to remain discoverable, but a website has a greater competitive advantage. It improves your chances of being found by potential customers through search engine results and establishes a strong foundation for your brand. Plus, search engines provide a much larger audience. Hence, your business needs a website and professional WordPress Website Development Services.
A website with positive customer reviews, testimonials, and case studies is one of the strongest ways of gaining customer trust and credibility. It emphasizes security and transparency, earns repeat business, and builds brand loyalty. Potential customers can gauge the quality of your offerings, which is especially important for e-commerce businesses or businesses offering professional services.
With Facebook, for example, you may technically own the content but have no control over it and may not, in some cases, be able to delete it entirely. Besides, your personal data can be exposed, accounts can be suspended or banned, and your primary marketing tool can be taken away. Scary, isn’t it?
However, with when you hire WordPress Website Development Services to create your site, you have absolute ownership and control over your data. You can also gather valuable insights about your website visitors, such as demographic information, browsing behavior, and conversion rates. Ultimately, this level of ownership, privacy, and data helps you make informed decisions while optimizing your marketing efforts and securing your business identity.
Social networks regularly modify their algorithms and policies; some can even shut down, substantially impacting your online presence. For instance, YouTube changed its ad policy in 2017, which gave its creators a heavy blow. Therefore, having a website gives you a stable and independent online platform that remains unaffected by such external factors.
Undoubtedly, you can make good money on social platforms. But there can be prerequisites to the process, and you might not always reach the right audience. On the other hand, having a website can offer additional conversion opportunities. You can include lead capture forms, e-commerce functionalities, calls-to-actions, and other conversion-focused elements to drive sales or generate leads directly on your website.
Once you are up, online, and SEO-optimized, you have better chances of showing up on the search engine results page (SERP). This means when your target audience looks for products or services similar to yours, you will show up right in front of them in time. You are able to boost your SEO efforts, strengthening the foundation of online marketing strategies.
WordPress Website Development Services help create websites that enable you to provide wide-ranging information about your products, services, pricing, business hours, business owners, story, vision, mission, goals, and contact details. You can organize content into different pages, categories, or sections. This makes it easier for visitors to navigate and find what they want.
Your website and social media accounts can work interdependently. You can embed social media feeds or share links to your website on social media to drive traffic and engagement. This integration helps maintain consistency and expands your reach to a larger audience. Plus, your customers have multiple ways to interact with you.
When you have an up-to-date, functional, and well-designed website, half of your work is done. All your offerings are systemically listed, you can answer the FAQs, and anything your prospects are looking for can be in one place. Often, you can receive some really simple queries because you cannot always provide elaborate descriptions on social media platforms. Plus, it is only an added task and reduces your productivity. So, with a website, your customers can find all the information they are looking for without having to message or call you for the minutest of things.
In 2023 and beyond, having a business website can help you grow and expand in a number of ways. A website allows adding new features and expanding your product/ service offerings. You can also integrate third-party tools and applications, helping you scale your online presence and adapt to your ever-evolving business needs.
Hire experienced professionals to help you get started.
The bottom line is that you would need a website, and it will set you free from the restrictions of social media platforms. However, it would be ideal to use both to attract more clientele.
Creating a website would far outweigh the benefits of having an online presence on just one platform. Besides, it might seem that social media is free and accessible; CONTROL is what you are losing. Every minute you put in YOUR WEBSITE is creating YOUR DIGITAL ASSET, which you can call your own.
So, if you’ve made up your mind, we can help.
At Webrecyclers, we offer custom website design solutions to address your unique needs. Our developers work closely with every client to ensure their website accurately reflects their brand and messaging. Every design element is structured, keeping the end user in mind. Our content, SEO, and Social Media Post Creation Services can further ensure that the website achieves the search rankings necessary to get noticed by new customers. Connect with us, and let’s start working on your brand-new project.