Instagram is one of the most famous social media networks. It appeals to everyone just as much as those with an eye for design and creative ideas. It’s an ideal platform that can help you build your brand’s authority and serve as a vehicle to boost your brand’s audience, engagement, and overall revenue.
With 2.3 billion monthly active users, 68% of Instagram users engage with brands regularly. That is more than twice the 32% Facebook offers. The Recyclerslab team itself has helped several brands create a robust presence on Instagram (IG) with our professional Social Media Post Creation Services.
Today, we will share some insights on how to start and build a brand on Instagram that we have learned through our years of experience working in the field. However, this blog will not cover the basics of setting up an account or help you with your bio or Instagram grid theme. Instead, we will dive deep into how you should build your brand strategy to ensure you stand out!
Your first step towards building a brand on Instagram is clearly defining your brand identity. It includes your brand’s visual aesthetic, personality, and values. To determine your brand identity, you must answer the following questions:
After clearly defining your brand identity, you can create a consistent visual aesthetic across your IG account. It will help you stand apart and create a recognizable brand online. Work with professional Social Media Post Creation Services for the best results.
People will first notice your profile when they discover your brand on Instagram. To correctly optimize your profile, you need to first select a profile picture that helps represent your brand the best. Pair that with a bio explaining who you are and what you offer. You should also add a link to your brand’s official website or a landing page where you will most likely convert users.
Many of our experienced Recyclerslab professionals say that the key to Instagram success is creating high-quality content that resonates well with your target audience. Always choose high-quality videos and images when uploading content on your profile. You must also use captions that tell a story or provide some context to the reader.
If you notice your posts are not getting enough views, try using relevant hashtags to put your post in front of a wider audience. The best way to create high-quality content is by developing a content strategy. A content strategy must include the following:
If you have difficulty creating attractive content for your Instagram, consider hiring professional Social Media Post Creation Services for help.
Engaging with your online audience is vital to building a brand on Instagram successfully. The best ways you can engage with your audience is by:
Influencer marketing is another powerful way your brand can reach a wider audience. The best way to start is by first identifying influencers who align with your brand’s target audience and values. Reach out to them and propose a partnership that benefits the influencer’s audience and your brand.
You must always analyze your results to improve your brand’s performance on IG continuously. You must regularly check your engagement rate (the number of comments, likes, and shares your posts receive), your click-through rate (the number of people interacting with the link on your bio or in your Instagram ads), and the growth rate of your followers. Analyzing these results lets you quickly identify what works and what doesn’t to help adjust accordingly.
While most people may view Instagram as a platform to show off their vacations, selfies, and pets, it also offers many opportunities for businesses to showcase their services and products. Our professional Social Media Post Creation Services can help your business create new posts for your social media accounts and give tips on making your brand look trustworthy and appealing.
While most people may view Instagram as a platform to show off their vacations, selfies, and pets, it also offers many opportunities for businesses to showcase their services and products. Our professional Social Media Post Creation Services can help your business create new posts for your social media accounts and give tips on making your brand look trustworthy and appealing.
